for people ages 21-59 (full criteria)
Healthy Volunteers
healthy people welcome
at UC Irvine
study started
estimated completion
Principal Investigator
by Connie (Cornelia) Pechmann (uci)



Tweet2Quit is an innovative smoking cessation intervention that combines real-time online peer-to-peer support with auto messaging. In a three-group randomized controlled trial, the investigators will compare: 1) usual care, 2) Tweet2Quit-coed, and 3) Tweet2Quit-Women only.

Official Title

Social Media Technology for Treating Tobacco Addiction


The proposed randomized controlled evaluation (N=960) of the Tweet2Quit intervention will biochemically verify abstinence out to 6-months follow-up and will test the personalized benefit for women of a women-only versus co-ed Tweet2Quit group. In a 3-arm design, the investigators will compare: 1) usual care, 2) Tweet2Quit-coed, and 3) Tweet2Quit-Women only. Each Tweet2Quit group will include buddy pairs based on similarity in demographics. Also automated pattern detection will identify dips in tweeting and trigger automated alerts and engagement strategies. The primary aims tests Hypothesis 1: Relative to usual care (n=240), Tweet2Quit-coed groups (n=480) will achieve significantly greater bioconfirmed sustained abstinence out to 6-months follow-up for each gender, and Hypothesis 2: Women in Tweet2Quit will achieve significantly greater bioconfirmed 6-months abstinence in woman-only groups (n=240) vs. coed groups (n=240 women). Our secondary aims are to test the same hypotheses based on 3-month (end of treatment) sustained abstinence and 7-day point prevalence at 1, 3, and 6 months with biochemical verification at 3 and 6 months. Exploratory aims will study the Tweet2Quit groups' social network structures with a focus on the identification of buddy pairs and social brokers and test if these relationships are stronger for women in women-only groups versus women in coed groups of Tweet2Quit. *Prior to the start of the RCT, the investigators will run one coed pilot group (N=20). Total size of the study (including the pilot group) will be N=980.


Smoking Cessation Smoking Social Media Twitter Behavior Change Social Support Nicotine NRT Web Guide Tweet2Quit NRT + Web Guide NRT + Web Guide + Tweet2Quit-Coed NRT + Web Guide + Tweet2Quit-Women


You can join if…

Open to people ages 21-59

  • Are 21-59 years of age
  • Are smoking 5+ cigarettes/day and 100+ cigarettes in one's lifetime
  • In the preparation stage of quitting smoking
  • Are English speaking
  • Have a mobile phone with an unlimited texting plan and internet access (via mobile phone)
  • Text at least once a week
  • Are a social media user
  • Have an active email account
  • Lives in the continental USA

You CAN'T join if...

  • Have certain medical conditions that are contraindicated for nicotine replacement therapy: pregnant, breast feeding, a recent heart attack, an irregular heartbeat, high blood pressure not controlled with medication, skin allergies to adhesive tape or serious skin problems, taking a prescription medicine for depression, and/or any other medical conditions that would prevent you from completing this study.
  • Are an illicit hard drug user or regular marijuana user
  • Share a household with someone else or has an immediate family member who has already enrolled in the study currently or in the past or if the participant has already been enrolled or failed to pass the screening once already since October 2016
  • Participated in Tweet2Quit between 2012-2013 in a Twitter group and was not an active tweeter (<1 week)
  • Fails to provide valid forms of all the required personal contact information


  • University of California, Irvine - Paul Merage School of Business
    Irvine California 92697 United States
  • Stanford University School of Medicine
    Stanford California 94305 United States

Lead Scientist at University of California Health


in progress, not accepting new patients
Start Date
Completion Date
University of California, Irvine
Phase 2 research study
Study Type
At least 960 people participating
Last Updated